Saudi Arabia and UAETikTok, Instagram, SnapchatJif Sprays range launchCase study
70 creators live in a week for the Jif Sprays launch
A launch window does not move. Halo AI sourced, vetted and briefed 70 local creators for the Jif Sprays range, and the first of them were publishing inside seven days.
Awareness, at launch speed
A new range needs to be visible while it is still new.
Jif was introducing its Sprays range across Saudi Arabia and the UAE, and wanted local creators demonstrating the product in their own homes rather than a brand film running against them. That is a volume problem and a timing problem at once.
Seventy creators sourced, vetted, contracted, briefed and chased by hand is six to nine weeks of work across marketing, legal and finance, and a launch window rarely offers that.
Why local mattered more than reach
A cleaning spray is proved by using it. The roster was cast for creators who film in their own kitchens, in their own dialect, so the demonstration is the content rather than a claim laid over it.
Every post came from the roster and went out to the creator's own audience across TikTok, Instagram and Snapchat. The roster was cast for the room the product is used in, which is what let a cleaning brand run at launch volume without seventy posts reading as seventy adverts.
Six to nine weeks, or one
The three stages that consume the calendar were handled by Halo AI's agents.
The brand briefed the goal, selected from a ranked shortlist, and approved the content. Everything between those three moments ran without a person chasing it.
| Stage | By hand | With Halo AI |
|---|---|---|
| Discover and vet local creators | Marketing | Automated |
| Outreach, negotiation and terms | Marketing, legal | Automated |
| Select the roster | Marketing | Brand, from a ranked shortlist |
| Production chase and delivery | Marketing, finance | Automated |
| Review and approve content | Marketing | Brand |
Run this for your brand
Halo AI sources, vets, briefs and chases the creators, and you keep approval on the roster and the content.
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